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Turning Heads
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ISSUE #3
MAR 24
MOI Global creatives are often asked where we get our inspiration. The answer is always the same: anywhere and everywhere.
Take a stroll through this set of head-turning art, copy, ads, literature, culture, and trends that inspire us. And some of our original work that proves we take notice of what we see, when we look around. Features images and articles from multiple online sources, shared for inspiration purposes only, not commercial use.
This Volkswagen ad intertwines humour with moments of delightful awkwardness for a dog owner. The brilliance lies in the unexpected twist where the dog, enamoured by the car, aspires to become one. The true gem, however, is the moment of realisation, heightened by the perfectly-timed pillow hitting the dog on the head. It's a comedic crescendo, a moment where everything clicks into place.
Popeyes bursts onto the scene with its chicken wings, but alas, they are still five decades away. Fast forward to the present, we find a man who couldn't wait any longer. Faced with the dilemma of missing out, he froze himself. Now, decades later, his story unfroze…
This Volkswagen ad intertwines humour with moments of delightful awkwardness for a dog owner. The brilliance lies in the unexpected twist where the dog, enamoured by the car, aspires to become one. The true gem, however, is the moment of realisation, heightened by the perfectly-timed pillow hitting the dog on the head. It's a comedic crescendo, a moment where everything clicks into place.
Popeyes bursts onto the scene with its chicken wings, but alas, they are still five decades away. Fast forward to the present, we find a man who couldn't wait any longer. Faced with the dilemma of missing out, he froze himself. Now, decades later, his story unfroze…
https://interacty.me/projects/frontify-spot-the-brands
Put your knowledge to the test by finding as many as you can in this Where’s Wally-style cartoon.
McDonald’s is appealing to fans of anime and manga, creating their own web series and giving people the chance to visit the fictional chain, “WcDonald’s”.
https://interacty.me/projects/frontify-spot-the-brands
Put your knowledge to the test by finding as many as you can in this Where’s Wally-style cartoon.
McDonald’s is appealing to fans of anime and manga, creating their own web series and giving people the chance to visit the fictional chain, “WcDonald’s”.
Explore over 200 works by Yoko Ono, spanning more that seven decades, at the Tate’s “Music of the Mind” exhibition.
Explore over 200 works by Yoko Ono, spanning more that seven decades, at the Tate’s “Music of the Mind” exhibition.
If you want to get to these it helps to have a way to think and do things differently. We call this Turning Heads™.
It’s our own methodology and approach to problem solving which helps us to think beyond the ‘what’ and the ‘how’. Turning Heads™ enables us to get the right mix of experts together with their heads turned towards any challenge. And when we do this we’re able to develop really intelligent solutions that result in better business outcomes… and turn heads.
Turning Heads™
We think that the B2B marketing and sales experiences that turn more heads are the ones that are “… not so B2B.”
Turning Heads™ enabled us to help a client think differently about how they might actually include Out Of Home in an ABM play around an industry event.
Transforming Out Of Home into Out Of The Ordinary OOH in ABM for a B2B event?! You don’t see those very often in one sentence, let alone a brief!
Our client had a crazy ambition to do something unexpected using OOH in interesting ways to stand out and capture the attention of our target audience at an event they were sponsoring.
We turned their heads by saying,
“Imagine being able to entice your customers to walk inside your OOH sites at key locations in Barcelona where you help to make things less complicated for them at the event by giving them access to ’VIP’ car service and unexpected ways to interact with your brand by making billboards into experiences? Because that’s what you stand for.”
Turning Heads™ enabled us to help a client think differently about how they might actually include Out Of Home in an ABM play around an industry event.
Transforming Out Of Home into Out Of The Ordinary OOH in ABM for a B2B event?! You don’t see those very often in one sentence, let alone a brief!
Our client had a crazy ambition to do something unexpected using OOH in interesting ways to stand out and capture the attention of our target audience at an event they were sponsoring.
We turned their heads by saying,
“Imagine being able to entice your customers to walk inside your OOH sites at key locations in Barcelona where you help to make things less complicated for them at the event by giving them access to ’VIP’ car service and unexpected ways to interact with your brand by making billboards into experiences? Because that’s what you stand for.”
AI clearly still has some learning to do, going by these two examples.
“Where’s Wal… oh, there he is!”
AI clearly still has some learning to do, going by these two examples.
“Where’s Wal… oh, there he is!”
Is the chaos of smartphone-driven, user-generated aesthetics in? Snapchat worked with multimedia artist Xander Opiyo on its latest campaign.
“I presented some work by prefacing that it was still kind of rough and one of the CDs reassured me that ‘that’s kind of the point’ and I was like ‘ooooohh’.”
Is the chaos of smartphone-driven, user-generated aesthetics in? Snapchat worked with multimedia artist Xander Opiyo on its latest campaign.
“I presented some work by prefacing that it was still kind of rough and one of the CDs reassured me that ‘that’s kind of the point’ and I was like ‘ooooohh’.”
Need inspiration for your next campaign, or want to chat with our global Creative
Team?
creative@moi-global.com
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