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It has to be...
Holiday checkout (of home)
We're all a little bit Poirot, Holmes, and Morse
What's in, in 24
ISSUE #1
JAN 24
MOI Global creatives are often asked where we get our inspiration. The answer is always the same: anywhere and everywhere.
Here are some head-turning examples of creativity, art, copy, advertising, literature, culture, and trends that have inspired us.
Natural or man-made? It doesn’t matter, we already have an idea which clients we could adapt this for.
Credit: Ciaran McKeons for this mock up,
featured on @OneMinuteBriefs
Sometimes, the response...
...is more powerful than
the provocation.
Other times, the original
(this is our work for Clari)...
...just can’t be beaten.
Hold our beer, Dominos.
We’re all creativity junkies. That’s why we like this creative college course ad.
Try thinking how to make something worse before thinking how to make it better.
It’s Friday and AI imagines world leaders having a beer or two and letting their hair down.
Gradually rotating one character reveals the SMP in this creative idea.
Who hasn’t been drunk or confused when they stumble into a fast-food restaurant, late at night? McDonalds threw language onto the grill, then served it up to us, in a bap-with relish-delicious from their agency (DDB New Zealand).
Who hasn’t been drunk or confused when they stumble into a fast-food restaurant, late at night? McDonalds threw language onto the grill, then served it up to us, in a bap-with relish-delicious from their agency (DDB New Zealand).
Never ones to be overshadowed by their competitor, this cheeky job ad has a dig at the golden arches while promoting vacancies.
Never ones to be overshadowed by their competitor, this cheeky job ad has a dig at the golden arches while promoting vacancies.
Ideas come to life from everything that's already inside our brains.
They're a new reaction between existing ideas.
So, creativity is about finding ways to put unrelated, disconnected things together. And when they do, a third thing springs into existence—a new idea.
The idea should always be ahead of the method of execution.
That's why we're a successful agency. Our work is more effective because it's based on what works.
Ideas come to life from everything that's already inside our brains.
They're a new reaction between existing ideas.
So, creativity is about finding ways to put unrelated, disconnected things together. And when they do, a third thing springs into existence—a new idea.
The idea should always be ahead of the method of execution.
That's why we're a successful agency. Our work is more effective because it's based on what works.
Everything’s a remix.
And here are three familiar creations that inspired work we pitched to a global cybersecurity leader.
“Meet Pronto the dog: your cyber best friend.”
Credit: MOI’s Kate Baker, Nick Cremin, Pete Stephen.
Everything’s a remix.
And here are three familiar creations that inspired work we pitched to a global cybersecurity leader.
“Meet Pronto the dog: your cyber best friend.”
Credit: MOI’s Kate Baker, Nick Cremin, Pete Stephen.
From going big-with oversized, opulent hair and clothes-to upping sustainability-rescuing threads and cooking up leftovers-2024 is set to be a year to remember.
We’re always looking ahead to what’s next, here’s a sneak peek at the creative wave we could be riding over the next 12 months.
From going big-with oversized, opulent hair and clothes-to upping sustainability-rescuing threads and cooking up leftovers-2024 is set to be a year to remember.
We’re always looking ahead to what’s next, here’s a sneak peek at the creative wave we could be riding over the next 12 months.
Need inspiration for your next campaign, or want to chat with our global Creative
Team?
creative@moi-global.com
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