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Inside

It has to be...
Holiday checkout (of home)
We're all a little bit Poirot, Holmes, and Morse
What's in, in 24

ISSUE #1
JAN 24

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MOI Global creatives are often asked where we get our inspiration. The answer is always the same: anywhere and everywhere.

Here are some head-turning examples of creativity, art, copy, advertising, literature, culture, and trends that have inspired us.

Natural or man-made? It doesn’t matter, we already have an idea which clients we could adapt this for.

Hidden face

We're in the art business

Credit: Ciaran McKeons for this mock up,
featured on @OneMinuteBriefs

Heineken ad

Sometimes, the response...

Barbie ad

...is more powerful than
the provocation.

Clari emoji ad

Other times, the original
(this is our work for Clari)...

Dominos ad

...just can’t be beaten.
Hold our beer, Dominos.

Ad about learning art

We’re all creativity junkies. That’s why we like this creative college course ad.

What we do can manufacture any feeling we want.

Evil strain coming ad Evil strain coming ad

Try thinking how to make something worse before thinking how to make it better.

AI ad of Biden AI ad of Biden

It’s Friday and AI imagines world leaders having a beer or two and letting their hair down.

What we do can manufacture any feeling we want.

Nescafe ad

Gradually rotating one character reveals the SMP in this creative idea.

As creatives, we're both salespeople and entertainers.

McDonalds ad McDonalds ad McDonalds ad

Who hasn’t been drunk or confused when they stumble into a fast-food restaurant, late at night? McDonalds threw language onto the grill, then served it up to us, in a bap-with relish-delicious from their agency (DDB New Zealand).

McDonalds ad
McDonalds ad
McDonalds ad

Who hasn’t been drunk or confused when they stumble into a fast-food restaurant, late at night? McDonalds threw language onto the grill, then served it up to us, in a bap-with relish-delicious from their agency (DDB New Zealand).

Ad: Work for a king, not a clown

Never ones to be overshadowed by their competitor, this cheeky job ad has a dig at the golden arches while promoting vacancies.

Ad: Work for a king, not a clown

Never ones to be overshadowed by their competitor, this cheeky job ad has a dig at the golden arches while promoting vacancies.

Ideas come to life from everything that's already inside our brains.

They're a new reaction between existing ideas.

So, creativity is about finding ways to put unrelated, disconnected things together. And when they do, a third thing springs into existence—a new idea.

We're all natural-born storytellers.

The idea should always be ahead of the method of execution.

That's why we're a successful agency. Our work is more effective because it's based on what works.

We're all natural-born storytellers.

Ideas come to life from everything that's already inside our brains.

They're a new reaction between existing ideas.

So, creativity is about finding ways to put unrelated, disconnected things together. And when they do, a third thing springs into existence—a new idea.

The idea should always be ahead of the method of execution.

That's why we're a successful agency. Our work is more effective because it's based on what works.

As it was on TV, so shall it be online.

Meerkat Robot ad Robot ad

Everything’s a remix.

And here are three familiar creations that inspired work we pitched to a global cybersecurity leader.

“Meet Pronto the dog: your cyber best friend.”

Robot dog called Pronto

Credit: MOI’s Kate Baker, Nick Cremin, Pete Stephen.

As it was on TV, so shall it be online.

Meerkat
Robot ad
Robot ad

Everything’s a remix.

And here are three familiar creations that inspired work we pitched to a global cybersecurity leader.

“Meet Pronto the dog: your cyber best friend.”

Robot dog called Pronto

Credit: MOI’s Kate Baker, Nick Cremin, Pete Stephen.

From going big-with oversized, opulent hair and clothes-to upping sustainability-rescuing threads and cooking up leftovers-2024 is set to be a year to remember.

Woman with oversized hair Eco friendly fabrics

Creative times change, creative values don't.

We’re always looking ahead to what’s next, here’s a sneak peek at the creative wave we could be riding over the next 12 months.

AI by Clari

Creative times change, creative values don't.

From going big-with oversized, opulent hair and clothes-to upping sustainability-rescuing threads and cooking up leftovers-2024 is set to be a year to remember.

Woman with oversized hair
Eco friendly fabrics

We’re always looking ahead to what’s next, here’s a sneak peek at the creative wave we could be riding over the next 12 months.

AI by Clari

Need inspiration for your next campaign, or want to chat with our global Creative Team?

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