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It has to be...
Holiday checkout (of home)
We're all a little bit Poirot, Holmes, and Morse
What's in, in 24

ISSUE #2
FEB 24

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MOI Global creatives are often asked where we get our inspiration. The answer is always the same: anywhere and everywhere.

Take a stroll through this set of head-turning art, copy, ads, literature, culture, and trends that inspire us. And some of our original work that proves we take notice of what we see, when we look around. Features images and articles from multiple online sources, shared for inspiration purposes only, not commercial use.

Celebrity: Don't stop your future

Image of Idris Elba

When the idea is this good, a celebrity (and a local boy, at that) only adds more weight to the message.

Idris Elba supported the launch of "Don't Stop Your Future“, aimed at fighting knife crime.

Each pile of folded clothes represents a victim in the past year—almost 250. Stirring stuff.

Idris Elba
Idris Elba

Celebrity: Don't stop your future

Idris Elba
Idris Elba

Ads: We're all in with out of home

Here's how ads look, when you know your brand, what you stand for & what consumers want from you.

When you get to the point and show your personality, your brand gets even stronger.

Creative Agency: Meanwhile, Manchester                              

Ad board for Travel supermarket
Ad board for Travel supermarket

Creative Agency: Meanwhile, Manchester

Ads: We're all in with out of home

Colt ad in underground metro

We helped Colt boost brand awareness and reach (we reckon 28m+ impressions), across 7 international locations—by getting to the point.

Credit: MOI Global's Charlie Vaughan, Kate Baker

Colt ad in underground metro
Colt ads on tram

Credit: MOI Global's Charlie Vaughan, Kate Baker

Brands: There can only be one

If people brand themselves with your logo, you definitely have a brand...

Tattoos of Heinz brand
Ads of heinz on a bus stop

...the same applies if competitors copy you.

collage of KFC stores

Brands: There can only be one

The simple brilliance (or brilliant simplicity) of this Heinz ad speaks for itself...

Brands: There can only be one

If people brand themselves with your logo, you definitely have a brand...

Tattoos of Heinz brand
Tattoos of Heinz brand

...the same applies if competitors copy you.

The simple brilliance (or brilliant simplicity) of this Heinz ad speaks for itself...

Tattoos of Heinz brand
collage of diagrams and thinking

Turning Heads™
A lot of thinking goes on behind the scenes. Our Turning Heads™ approach is what sets our creative apart and helps make it not so B2B.

Wisdom: A who, what, whydunnit?

By better, Steve means effective.

He covers thinking before writing, winning readers over with empathy, and what to include in each draft.

With a stack of lessons for every copywriter, this guide is a keeper.

Book called How to write better

Wisdom: A who, what, whydunnit?

"Much like the plot of a classic murder mystery, the truth about what's really happening with your marketing is rarely as straightforward as it might seem. Successful marketers are like good detectives.

The first step is to be inquisitive enough to question whether things are really as cut and-dried as they seem. Then you can piece together small clues, make the odd tactical creative leap, and begin to understand the motives of your customers. Unlike your average whodunnit, we won't ever be able to say "case closed". But by daring to question convenient 'truths', we can truly start to understand what's really going on." Rory Sutherland.

Trends: Renaissance 2024

With warped letterforms, distorted typography could challenge design norms. Which brands will be brave enough to give it a go?

Distorted typography

With warped letterforms, distorted typography could challenge design norms. Which brands will be brave enough to give it a go?

Distorted typography
Liquid metal font

Trends: Renaissance 2024

Old school cassetes

We love that liquid metals are making a comeback. Liquifying tools are being seen across lots of branded imagery. You may be seeing some of this from us, this year.

Liquid metal font
Old school cassetes

Retro aesthetics are set to be a strong feature. They evoke warmth, sentimentality, and fun. Just like the work we did for PwC, last summer.

Need inspiration for your next campaign, or want to chat with our global Creative Team?

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