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It has to be...
Holiday checkout (of home)
We're all a little bit Poirot, Holmes, and Morse
What's in, in 24
ISSUE #2
FEB 24
MOI Global creatives are often asked where we get our inspiration. The answer is always the same: anywhere and everywhere.
Take a stroll through this set of head-turning art, copy, ads, literature, culture, and trends that inspire us. And some of our original work that proves we take notice of what we see, when we look around. Features images and articles from multiple online sources, shared for inspiration purposes only, not commercial use.
When the idea is this good, a celebrity (and a local boy, at that) only adds more weight to the message.
Idris Elba supported the launch of "Don't Stop Your Future“, aimed at fighting knife crime.
Each pile of folded clothes represents a victim in the past year—almost 250. Stirring stuff.
Here's how ads look, when you know your brand, what you stand for & what consumers want from you.
When you get to the point and show your personality, your brand gets even stronger.
Creative Agency: Meanwhile, Manchester
Creative Agency: Meanwhile, Manchester
We helped Colt boost brand awareness and reach (we reckon 28m+ impressions), across 7 international locations—by getting to the point.
Credit: MOI Global's Charlie Vaughan, Kate Baker
Credit: MOI Global's Charlie Vaughan, Kate Baker
If people brand themselves with your logo, you definitely have a brand...
...the same applies if competitors copy you.
The simple brilliance (or brilliant simplicity) of this Heinz ad speaks for itself...
If people brand themselves with your logo, you definitely have a brand...
...the same applies if competitors copy you.
The simple brilliance (or brilliant simplicity) of this Heinz ad speaks for itself...
Turning Heads™
A lot of thinking goes on behind the scenes. Our Turning Heads™ approach is what
sets our creative apart and helps make it not so B2B.
By better, Steve means effective.
He covers thinking before writing, winning readers over with empathy, and what to include in each draft.
With a stack of lessons for every copywriter, this guide is a keeper.
"Much like the plot of a classic murder mystery, the truth about what's really happening with your marketing is rarely as straightforward as it might seem. Successful marketers are like good detectives.
The first step is to be inquisitive enough to question whether things are really as cut and-dried as they seem. Then you can piece together small clues, make the odd tactical creative leap, and begin to understand the motives of your customers. Unlike your average whodunnit, we won't ever be able to say "case closed". But by daring to question convenient 'truths', we can truly start to understand what's really going on." Rory Sutherland.
With warped letterforms, distorted typography could challenge design norms. Which brands will be brave enough to give it a go?
With warped letterforms, distorted typography could challenge design norms. Which brands will be brave enough to give it a go?
We love that liquid metals are making a comeback. Liquifying tools are being seen across lots of branded imagery. You may be seeing some of this from us, this year.
Retro aesthetics are set to be a strong feature. They evoke warmth, sentimentality, and fun. Just like the work we did for PwC, last summer.
Need inspiration for your next campaign, or want to chat with our global Creative
Team?
creative@moi-global.com
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